2023 spring and summer single product trend forecast – bow

The theme of Strangerland Twins interprets strangers living in different environments under the collision of different cultures, understanding each other and reaching resonance in their souls. The background of globalization connects people with mixed identities of different environments, identities, status, and cultural backgrounds, which we call the "mixed era". The collision of multiple cultures has caused the younger generation to have a sense of crisis with mixed identities, and their immature hearts have made them feel a kind of anxiety of being alone. They communicate with busy virtual social networks, and carry out "content" in the image of private domain up masters. "Social, conveys the voice of "understanding is self", they are the main consumers of the circle economy because of the characteristics of consuming for hobbies and ideas. Designers combine different elements, materials, innovative designs and bows to highlight the delicate yet sweet features of bows. Playful and sweet bows will become a popular element in spring and summer.

Love Bow

Judging from the whole love bow series, the overall style tends to be Japanese and Korean. Use rose gold tones to outline the heart and decorate with cute bows and flowers with foliage. Accents of red and white zircon add sophistication to the style. Show the love with smooth lines, and create an artificially tied bow in the middle of the heart. Simple yet sweet. The whole series of bows are used as auxiliary decorative elements, and the styles combined with love can also be used in romantic festivals such as 520 and Qixi Festival.

2023 spring and summer single product trend forecast - bow (5)
2023 spring and summer single product trend forecast - bow (4)

Ribbon Bow

The bow with a ribbon-like design in jewelry is the main design point of this series. The designer uses the combination of K gold and diamonds to create a delicate and gorgeous bow shape, and the bow designed with precious metal material makes the soft ribbon feel more feminine.

The combination of bow and colorful treasures

The K gold and diamonds are used to create a delicate and gorgeous bow shape, and then matched with transparent and clear aquamarine and pink Morgan gemstones of gentle tones, giving a visual sense of luxury. Display the bow in an asymmetrical shape, like a flying butterfly. The double-layered bow design weakens the hard texture of precious metals, and the soft silky satin feel comes layer by layer.

2023 spring and summer single product trend forecast - bow (3)
2023 spring and summer single product trend forecast - bow (2)

Bow and Pearl

The combination of warm pearls and variable bow elements makes pearl jewelry more personalized and younger. The bow tie adds freshwater pearls through the "split" design to make the style more feminine. The simple lines are used to show the bow, and the baroque pearl embellishment is integrated, which is sweet and retro at the same time.

Derivative Design

The design of the derivative model mainly uses the knotted part of the bow as the key design element, and shows the knotted shape with the vision of wide ribbon wrapping. The colors use rose gold, silver and yellow to meet the needs of different consumers. The craftsmanship adds textured knot jewelry to the style by inlaid diamonds. The overall design style tends to be neutral, simple and without losing the sense of design.

2023 spring and summer single product trend forecast - bow (1)
2023 spring and summer single product trend forecast - bow (6)

Rope Bow

The designer uses rope elements to show the shape of the bow. You can clearly see the spiral pattern on the surface of the rope, which visually reflects the softness of the rope and bow. The rope element is used to show the natural form of the bow; and the design of the whole style that incorporates the ballet girl element expresses the full girlish heart. In the design, it can also be matched with materials and elements such as love, pearls, and geometry, which is fashionable and versatile.


Post time: Mar-07-2022