Status of China’s jewelry industry:
There are more than 600 million women in China, and 60 million pieces are needed for every 10 people who have one piece of jewelry, which means a huge market space. It is precisely because of this that in recent years, domestic jewelry stores have proliferated rapidly and quickly occupied the streets. However, as a new industry, the jewelry industry in China has always been operating in a fragmented state, and the competition in the industry has become increasingly fierce. , Small jewelry stores lack standardized operations, often not enough scale, rich variety and attractive appearance image. Moreover, self-operated small jewelry stores have higher costs, fewer types of goods, and lack of fashion-forward product lines, so their vitality is weak. China’s jewelry industry must solve these problems if it wants to develop.
The future development trend of China’s jewelry industry:
With the continuous solution of problems in China’s jewelry industry, with the continuous and rapid growth of the national economy and the continuous improvement of people’s material and cultural living standards, the jewelry industry will surely develop in greater strides. The variety of jewelry is becoming more and more abundant, and the pursuit of consistent matching in all aspects of life.
The trend of jewelry is becoming more and more obvious, and new products that lead the trend are continuously launched in response to the hot topics of the market, which is highly praised by the market, which fully reflects that enterprises should pay attention to grasping and leading the fashion trend of jewelry. Only in this way can we set off waves of fashion. frenzy.
Silver jewelry is processed into various kinds of jewelry by using silver jewelry. In recent years, traditional silver jewelry has been favored by many consumers, especially female consumers. Some ethnic minorities in our country, such as the Miao nationality, have a very developed silversmith industry. However, compared with foreign brands, the brand awareness of silver jewelry in my country is not high enough. Compared with gold, platinum, jewelry and other jewelry, silver jewelry has a relatively low cost and low price. It is a jewelry that can be consumed by the public, especially young consumer groups. Silver jewelry not only meets their fashion needs, but also is closer to them. purchasing power.
Compared with other jewelry, silver jewelry is relatively safe, because the alloy will cause some damage to the human body, especially jewelry such as earrings and necklaces that are in direct contact with the skin. Rustic is the characteristic of silver jewelry, neither luxurious nor tacky, suitable for people to wear. In the consumption area of silver jewelry, consumption in big cities is faster than that in small cities, consumption in the south is faster than that in the north, and consumption in cities is faster than that in rural areas.
As a kind of jewelry consumer goods, silver jewelry is greatly affected by subjective factors, which makes jewelry sales and economics often inconsistent. In recent years, silver jewelry has attracted more and more attention due to the continuous growth of sales. After all, silver jewelry products are subject to competition from various fields, such as gold jewelry, crystal jewelry and constantly improving novel high-tech products.
China’s silver jewelry consumption has gone from low-end consumption to high-end and high-grade silver jewelry. Consumers have more fashionable tastes, so the style of silver jewelry is becoming more and more international. Some silver jewelry with no characteristics, trying to take advantage of low prices The low-end jewelry that comes to the decisive market is becoming less and less competitive, which poses a challenge to domestic silver jewelry companies, making companies have to pay more and more attention to the development of high-end products, and increase the emphasis on product differentiation. In the future The development prospect of silver jewelry industry is promising.
Post time: Sep-16-2022